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Abstract

The major objectives of this research are to showcase the comparisons between race motivated self image in older and younger South Asian women through statistics and secondary research interviews with South Asian women of a varied age group. More specifically, investigating the relationship between skin tone and self esteem among South Asian women through a multigenerational comparison, providing a deeper understanding on how skin tone bias continues everyday, while normalising eurocentric beauty standards. This research provides clarity on how skin tone bias manifests itself among women, both younger and older, according to their life stage and role in their family.

Significance of Research

Through my project it is important to showcase the comparisons between race motivated self image in older and younger generations. I want to show how much words matter in South Asian households, because they will impact future children on how they see themselves. Whether or not someone thinks they are deemed to be beautiful reflects on their childhood and upbringing. It is important to in-still positive self esteem in children at young ages. Women are meant to feel beautiful, no matter how small their nose may be or how light their skin is. 

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