I developed three out of home activations. The bus stop ad was kept very simple with an image of a man in a VR headset with this blue/green glow around him to symbolize the lights at a club/concert setting, along with the Apple Music logo. I wanted to keep this more modern and sleek because it is meant to be straight to the point. This new feature on Apple Music will be highly known so the physical advertisements will be more simple. For the subway ad, I wanted to showcase how you can be in many different places by yourself but be connected through music/live concerts. All four figures are dancing with VR headsets on. It is kept very colourful and eye-catching so people look at it while they are waiting for their subway to arrive. As for the billboard ad, one side of the ad focused more on how people miss that face to face interaction of live concerts and the other showed an image of a man at a VR concert with the headset on. This shows a problem and solution ad.